Design Pro by Day, Explorer by Heart

ReserveBar Holdings comprises three successful brands: ReserveBar, known for premium spirits and personalized gifts; Minibar Delivery, offering on-demand alcohol delivery; and Get Stocked, specializing in craft beer and ready-to-drink cocktails.

• Orchestrated a kickass design team of 3 designers, instilling a culture of collaboration and innovation. Guided the team in delivering strategic creative direction and consistent deliverables for ReserveBar, Minibar Delivery, and Get Stocked.
• Fostered an environment of continuous learning by mentoring and coaching junior designers. Provided guidance on design principles and effective project management techniques, resulting in their professional growth and improved team performance.
• Developed a comprehensive design vision that aligned with the company's strategic objectives. This involved analyzing market trends, competitor analysis, and user insights to set a clear and impactful direction for design initiatives.
• Advocated for user-centered design principles by implementing in-depth user research and persona development. These practices influenced design choices, ensuring that every design decision was rooted in enhancing user satisfaction and engagement.

• Developed brand guidelines and design systems to ensure a consistent brand identity across all platforms and touchpoints. This not only reinforced brand trust but also improved brand recognition, resulting in higher customer loyalty.
• Ensured that designs were not only visually appealing but also responsive and accessible to users with varying needs and preferences, demonstrating a commitment to inclusivity.
• Actively participated in the product development cycle, from conceptualization to prototyping and implementation. This holistic approach allowed for quick ideation and prototyping of innovative design solutions that improved product functionality and overall user satisfaction.
• Employed an iterative design approach that allowed for constant improvements based on data insights and user feedback. This proactive strategy resulted in agile and user-focused design solutions.

• Effectively communicated design strategies and goals to cross-functional teams, ensuring alignment with marketing, engineering, and product management departments. This collaboration streamlined project coordination and delivery, ultimately resulting in successful project outcomes.
• Introduced training sessions for non-design team members to enhance their design awareness. This promoted a deeper understanding of design processes, leading to more effective cross-functional teamwork.
• Collaborated with external design agencies and partners to expand design capabilities and meet project demands, demonstrating an ability to manage external relationships effectively.

Lovo Media Labs, LLC was a dynamic creative agency known for its innovative approach to branding and website design and development. Lovo specialized in comprehensive branding, marketing, and website development.

• Leveraged user research insights to craft intuitive user interfaces for growing marketing and e-commerce brands.
• Translated user needs into interactive prototypes for validation, testing, and iterative refinement. Used rapid prototyping to develop interactive wireframes and mockups that were crucial in user testing and provided a foundation for design refinements.
• Orchestrated UI/UX web-based projects with a relentless focus on user-centered design. Spearheaded cross-functional collaboration and iterative design sprints, ensuring that every UI/UX element contributed to a seamless and user-friendly experience.
• Played a crucial role in the product design process, from concept development to launch, showcasing how design decisions contributed to successful product launches.

• Leveraged user research insights to craft intuitive user interfaces for growing marketing and e-commerce brands.
• Translated user needs into interactive prototypes for validation, testing, and iterative refinement. Used rapid prototyping to develop interactive wireframes and mockups that were crucial in user testing and provided a foundation for design refinements.
• Orchestrated UI/UX web-based projects with a relentless focus on user-centered design. Spearheaded cross-functional collaboration and iterative design sprints, ensuring that every UI/UX element contributed to a seamless and user-friendly experience.
• Played a crucial role in the product design process, from concept development to launch, showcasing how design decisions contributed to successful product launches.

• Demonstrated an effective approach to project management by coordinating complex projects and collaborating with cross-functional teams and external stakeholders.
• Managed project timelines, resources, and budgets, consistently meeting or exceeding project deadlines and financial objectives.
• Established project KPIs and performance metrics, allowing for continuous project improvement and measurement of project success.

Bingley Digital is a marketing and advertising company that specializes in assisting mid-large e-commerce businesses with marketing, web design, social media, and digital marketing strategies. They focus on creating compelling designs to enhance online presence and marketing efforts.

• Fostered a culture of collaboration and innovation within the team, resulting in more efficient workflows, improved project outcomes, and a boost in team morale.
• Actively provided mentorship and skill enhancement opportunities, leading to a more proficient and versatile team capable of handling diverse and complex projects.

• Managed multiple design projects, ensuring they were completed on time and within budget, showcasing strong project planning and execution skills.
• Consistently upheld brand integrity in various projects across diverse industries, reinforcing the company's reputation for cohesive and visually compelling design work.

• Provided art direction that encouraged creativity and innovation in design, differentiating the company in a competitive industry and attracting new clients.
• Leveraged a diverse skill set, including User Experience (UX), Interaction Design, User Interface Prototyping, Design Thinking, and more, to offer comprehensive and adaptable design solutions to clients.

Techstars is a prominent pre-seed investor and startup accelerator that offers access to capital and mentorship to early-stage entrepreneurs. With a global network, Techstars is dedicated to fostering innovation and helping startups succeed by providing funding, resources, and guidance.

• Collaborated with and helped shape the overall brand strategy for our guest startups. This involved aligning the visual elements, messaging, and user experience with the startup's goals and target audience.
• Provided guidance on how the brand should be presented across various touchpoints, ensuring a cohesive and effective strategy that resonated with the target market.
• Maintained a consistent visual style across all creative assets, including marketing materials, websites, and promotional materials. This consistency was crucial in creating a coherent and memorable brand image.
• Contributed to the development of digital marketing strategies that encompassed channels such as social media, email marketing, and content marketing. These strategies were designed to increase brand visibility and engagement.

• Worked with guest startups to build detailed user journey maps to visualize the user's interaction with the product or website, identifying pain points and areas for improvement. This was essential for optimizing the overall user experience.
• Worked on structuring and organizing the content and features of websites and applications to ensure intuitive navigation and easy access to information.
• Established and maintained design systems to ensure visual consistency across all user interfaces. These design systems included guidelines for typography, color schemes, iconography, and other visual elements.
• I conducted usability testing to gather feedback on the user interface and user experience. This data was valuable for making informed design decisions and improvements.

Savannah Pride, Inc. is a prominent LGBTQ+ organization based in Savannah, Georgia. This organization is dedicated to advocating for the rights, well-being, and visibility of the LGBTQ+ community in the Savannah area and beyond.

• Develop and direct comprehensive marketing strategies for Savannah Pride. I utilized market research and data analysis to identify target audiences and monitor trends, ensuring that our campaigns resonated with the LGBTQ+ community.
• Collaborated closely with cross-functional teams, including event planning, communications, and design, to ensure that our messaging was cohesive and consistent across all marketing channels. This involved aligning marketing efforts with event planning and other aspects of the organization's activities.
• Cultivated partnerships with local businesses, community organizations, and sponsors. These partnerships enhanced brand visibility, expanded outreach efforts, and contributed to the success of our campaigns.

• Led the creative direction and visual identity of Savannah Pride. This included maintaining a consistent brand representation, ensuring that our visual identity was aligned with our messaging and resonated with our target audience.
• Developed innovative campaigns across various platforms, including print, digital, and multimedia. These campaigns effectively communicated our organization's mission, values, and artistic vision.
• Represented Savannah Pride in an official capacity at various functions and community events. This included attending LGBTQ+ community gatherings, pride parades, and local events where our presence was important.